Who knew that Seth Godin was a prophet of doom!

October 1, 2011

Who knew that Seth Godin was a prophet of doom!
by Stan Faryna

Stan Faryna

Judy Garland, Over The Rainbow

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The next big thing online will be video

November 24, 2006

Five cents buys you nothing in Bablion:

Video will become the most immersive media and marketing channel because customers will be able to choose it, download it, share it, and experience it in their own context and on the go. Within two years, people will be able to see video everywhere: on an office computer, home computer, web-enabled tv, iPod or mobile phone. They will also be able to share it with family, friends and colleagues.

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Youtube is big

Youtube is a big idea. It will take years for marketers to get their minds around it, but video will begin to dominate communications and integrated online marketing strategies within the next five years. Not the Hollywood quality high gloss, but the camcorder stuff, the rough cuts and lower quality pictures where real people appear to be getting eye to eye with people.

If the content is great and the light is good- that’s all you need to make things happen. As the prolific number of online marketing channels increase, voices get lost in the crowd. That’s why people appreciate the directness of video media. They make connections faster and they are more likely to come back for more. And It doesn’t require tv station or film production effort to make this happen.

In a world where brand messages are everywhere, you will have to put yourself or your content out there in the world.

Below is a popular video song about how video pop culture is created by people on the internet.

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