Do not stir up love before it’s own time. Song of Songs 2:7

March 28, 2012

How to get the most out of social media. And other social media DOHs.

by Stan Faryna

Stan Faryna

My friend, Saul Fleischman, writes about the features that Google Plus needs to compete as a social media platform. In my opinion, Saul proposes features which would up the game value of the app. Saul has a passion for the social game and opportunity – a passion that I admire about the man.

Read Saul’s proposals for a better Google Plus here: http://osakabentures.com/2012/03/facebook-robs-google-plus-both-fall-short

The success and sustainability of a social media platform, however, will not be determined by the advantages it provides to the social gamer.

Superiority of social service is determined by the opportunities and use that the average netizen can utilize. I’m not saying that the volume of registered users is relevant. I am saying that the volume of daily users and user to user interaction is key to a platform’s health and value. That’s why Facebook games are critical to Facebook’s strategy. Some suggest Facebook games drive 50% of the network’s daily log-ins, usage, and user to user interaction.

Superiority must also relate to how well a platform empowers people to connect, communicate, share, and collaborate with other people. All platforms attempt to address this function in terms of managing one-to-one and one-to-many relationships, but none of them do it brilliantly.

Despite all the hype, Pinterest miserably fails in this regard. That doesn’t mean it will fail. But if Pinterest succeeds, it means that online relationships are trending toward increasing superficiality. If I felt just a little bit snarky, I would list all the cool kids that failed to notice Pinterest’s major defect.

Today, Twitter, Facebook, Linkedin, blogs, and websites continue to stand out as the most usable and useful of social media platforms. They are not silver bullets, but they are staple in any social media and/or online marketing strategy – commercial, personal or otherwise. Their value to you, of course, is belied in the quality of the relationships you have with other people on those platforms – not follower count, likes, comments, page views, etc.

Metrics, analytics, and data of any kind are often misleading without a deeper sense of context and dynamics. Data, in fact, does not easily convert to knowledge, prudence, or wisdom. You can watch 10,000 movies in your lifetime, but it will still be unlikely that you write a great movie script like Frank Capra’s It’s a Wonderful Life, replace Anthony Hopkins in a remake of Silence of the Lambs, or direct a better remake of Guillermo de Toro’s film, Pan’s Labyrinth.

Contrary to popular superstition, data is not a commodity.

As my friends, Jack and Billy say, have fun with social. They and many others take what they do seriously enough to show up on schedule, make their presence felt, contribute to conversations, and make relationships. If you still have time and attention to build relationships with people on another social platform, go for it. But the last thing you should do is stretch yourself thin across a dozen major and minor networks where you leave no foot print on hearts and imaginations.

Digital footprints are often nothing more than sand castles that wash away with the tide.

Postscript:

Looking over my shoulder, I see the wind has blown the pages of a book open. Coincidentally, it offers wisdom on this subject:

Do not stir up love before it’s own time. Song of Songs 2:7

Stan Faryna
28 March 2012
Bucharest, Romania

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Hitchhiker’s Guide to the Buzzfuse Blogosphere

March 13, 2008

Mostly Harmless

In my interest of seeing the Buzzfuse community become a Web 3.0 Community, I came up with a rough guide for how I could quickly evaluate four to eight Buzzfuse blogs that I personally check out daily in the 24 hours list.

Some Buzzfuse blogs that I visited today:

Andy Hadfield’s Cowboys and Engines

James Wolfaardt’s Happy Chicken Suicide Cult

Michele Randall’s Notes from “a TAMM creation”

Alexander Hay’s Wealthbuilding for Fun and Profit

Cardio Girl

Below, some background music (ATB, Long Way Home) for the reading…

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Hitchhiker’s Guide on the Buzzfuse Nebulae

As the buzzfused of us know, a maximum total rating for blogs is 10 stars within the Buzzfuse system. Here’s how I am rating your blog:
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Blog whoring: Monetization of Social Media

March 2, 2008

Internet users can no longer ignore the rising tide of internet users described by some as blog whores. They represent a poorly conceived and executed marketing strategy to monetize social media. Soulless, canned social media content will not fetch admirers and evangelists; in fact, it is an insult to our dignity as persons. The marketing geniuses (not!) need to go back to the drawing board and come back to us with free tools that expand upon our opportunity to connect, communicate, share, and collaborate.

Monetization of the New Media

I can no longer ignore that there are increasing numbers of people trying to make lots of money… one post at a time. Are they really people? OR are they bots?

Blogmoneywhore is one blogger that is an unabashed and self-confessed blog whore for money.

What is a blog whore and is it a respectable profession?
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Time is the one thing we don’t have, online.

February 24, 2006

Five cents buys you this in Bablion:

A worthwhile online investment will be more than the annual cost of your telephone book ad. It will be more than the cost of a great website. It will be more than the cost of a great website, quarterly online advertising campaigns, and the technical support to keep it holding together.

If you truly intend to move products and services through online engagement, you will also have to include the cost on ongoing content development by professional online content developers (in house or outsourced).

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Moving Product or Services by Online Engagement

Online engagement must be created with intention and sustained with persistent effort over the long term; it rarely happens effortlessly, quickly and overnight. If customer experience is right, the research is solid, and the offer is interesting, it is possible to move product or services faster by online engagement than by more traditional off line outlets and distributors.

We have all seen how people and companies came online in the late 90’s with a big idea and failed for lack of follow up and online follow through. Corporate websites for big companies are the best example of this kind of failure of engagement, but blogs, microsites and script kiddie ventures tend to have the same problem.

Though most know that relevant online information and customer-experience interactions effect both urgent purchase decisions and educated decisions that operate over time, it seems difficult for many to understand that online engagement doesn’t usually happen once or by a single effort- even if heroic or grandiose.
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