Why should your message be heard and shared?

Why should your message be heard and shared?

by Stan Faryna

Stan Faryna

Around the monitor of my MacBook Pro, a green slope sprawls with grass, apple or prune trees here and there, and fenced yards at the bottom of the hill. An elderly woman (maybe in her 70s) is feeding clucking chickens in one of those yards. A duck is quacking in complaint in her footsteps.

A boy (five to seven years old) is running up that hill. He’s got 100 yards more to go – if he’s aiming for one of the farm houses at the crest.

Above the hill, a blue sky spreads out to forever.

The symphony of sound is enchanting: clucking chickens, quacking duck, barking dogs, wild bird songs, honking geese, excited children, neighbors speaking loudly at their fences, and that’s not the half of it.

The middle-aged hotel manager wants to see something on Youtube. Or show it to me. I’m not sure which, but I push my laptop in front of him.

Pitbull, Give Me Everything

He gives me a thumbs up as the music starts to play. Then he pushes the laptop back in front of me.

It’s amazing that a non-English speaking man in a small village in Eastern Europe knows that he can find Pitbull’s video on Youtube. This is a man that doesn’t own a computer, a car, or a decent pair of shoes. Pitbull (aka Armando Christian Pérez) has reach! And Pitbull has the kind of international reach that most bloggers and social media people would kill for – in less than 10 years since his first album (M.I.A.M.I) in 2004.

What would you do to get that kind of of reach?

Bloggers and social media people spend a lot of time thinking, reading, and sharing about how to get their message heard and shared. Today, I noticed an email in my inbox from Lilach Bullock – a fellow Triberrite. Subject of the email: 5 little-known free ways to boost traffic to your website.

I feel bad for Lilach Bullock. I feel bad that Lilach has to write misleading subject lines in her attempt to capture customers for her social coaching business. In fact, the five things that she describes in her newsletter were blogged to death no less than two years ago.

Lilach is in a catch-22 that reminds me of how we’re climbing over each other’s messages in an ever more crowded and noisy social space. I’m also reminded of the Klondike ice cream commercials: what would you do for a Klondike bar? Now imagine 100 million people acting like monkeys (for a year or more). All for the equivalent of a single serving of ice cream.

My point is not to make fun of Lilach Bullock. She’s doing what she does to grow her market. In a recent blog post, she writes that she’s around 150k readers/month and that’s no small feat. But Lilach still has a long way to go. Generally speaking, she needs a million readers/month and that’s a hard, uphill climb even from where she stands.

Consider this.

If the lucky ones had a one in a million chance three years ago to have their message heard and shared above the din, today’s chances are one in ten million. In other words, you’re odds are better buying a ticket in a million dollar lottery than your message getting heard and shared by a million people. With a lottery ticket, you’re more likely to win something – if not the grand prize.

Why should your message be heard and shared?

Why should my message be heard and shared?

Is my message relevant to the world? Do I speak for the world? Do I speak to their joy, their sorrow, their hope, or their anger?

Pitbull’s song, a club hit, puts things plainly:

Give me everything tonight
For all we know we might not get tomorrow

Pitbull’s song helps you drink a little more because like Pitbull says, life is tough. It encourages you to jump into bed with a sexy stranger, tonight. Because tomorrow may suck too.

Pitbull’s message is passionate and sympathetic. You can dance to it. Make sexy to it. No less than one million dollars was spent on the production and promotion of this one song.

How about your last tweet? Facebook update? Pin? Or blog post? Does your message do anything like that?

How much of you did you invest in perfecting and promoting your last message? Minutes? Hours? Days? Months? How much cash?

Of course, your message should be your own. It doesn’t have to dance, make you clap your hands, or thunder in step with ten thousand marching combat boots.

But if your message doesn’t move people,  if it doesn’t move in their thoughts, in their hearts, or in their mouth… your message will never go to and fro in the Earth. Nor up and down.

Why should your message be heard and shared?

It’s something I’ll be thinking about tonight at the Easter Vigil Mass. It’s a question that I will reflect upon as I contemplate the Easter Vigil reading – the exact, same message that comes to hundreds of millions of Roman Catholics and other Christians around the world, today. It is a message that rings out from almost 2000 years ago and it continues to capture the human heart and imagination

…Th…

Stan Faryna
07 April 2012
Cacica, Romania

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13 Responses to Why should your message be heard and shared?

  1. Stan… so on point for those who are looking to get noticed, build a business, advance a cause, or build a connection with an audience/community. But also remember some are here to simply have an outlet for their thoughts, share something they like or think others might, for entertainment… or simply as a media outlet. For those it is up to them to wade through what interests them and to publish whatever “they” think worthwhile.

    So for those with a message… listen to Stan and take the necessary steps to get heard. For the rest… enjoy the medium, the messages, and whatever else makes you happy 🙂

    • Stan Faryna says:

      Thanks for stopping by my place, Ted.

      Not surprisingly, you bring up a very strong point. Some of us are social to connect. Or, maybe, all of us.

      What does that mean? Honestly, I don’t have a complete answer that works for me.

      But I suspect that we all just want to feel real love. Just like Robbie Williams sings it.

      Come and hold my hand
      I want to contact the living
      Not sure I understand
      This role I’ve been given
      Not sure I understand
      Not sure I understand
      Not sure I understand
      Not sure I understand

  2. Al Smith says:

    Hey Stan. Really like this post. Its been awhile, brother. Glad you are still at it and writing. I continue to share the CARE message and principles. Still learning, sharing and trying to stay consistent. I do believe in our message and will be keep on putting it out there for more people to see and hopefully to CARE and share with others as well. Thanks man.

    Al

    • Stan Faryna says:

      It’s good to hear from you, Al.

      Your CARE message is a message I like. If there’s a way I can help you keep on putting it out there, let me know.

      • Al Smith says:

        Thanks Stan. Like you say man, if your heart moves you, then CARE and share the message. Grateful, my friend.

        Al

  3. Hi Stan,

    It is good question and it deserves consideration. I wonder how many people really think about why they are blogging and what they hope to accomplish.

    I suspect that many do it just because they think they should.

    • tadadaa says:

      like a piece of art.
      it just has to exist.

      I like this idea.

    • Stan Faryna says:

      “I suspect that many do it just because they think they should.”

      Is there something to that doing it? Is it an intuition? I wonder.

      Jack, you are one of the hardest working bloggers out there. And you are one of the few bloggers, in my opinion, that deserve glory and reward.

  4. Most, if not everything, I write is mainly for myself to look back upon as I grow older. If I woke up one day and had 150,000 people reading a month, I would probably have a heart attack. I’m happy with the 50 or so subscribers I have currently. I’d be happy with 5.

    I don’t feel bad for Lilach in her approach to things. What’s old to some is new to others. A post I wrote about a TV season that aired 5 years ago still draws traffic to the site. If people didn’t want to read what she was writing, they would stop visiting the site or unsubscribe, so she must be doing something right to gain that much traffic.

    • Stan Faryna says:

      I don’t know how permanent blogs are, James. What happens when we lose interest and stop paying for the blog hosting? Or if we can’t pay?

      Even wordpress.com is not forever – I wouldn’t bet on the free blogs of wordpress.com (such as mine) being free 10 years from now- not to mention that landscape of technologies, platforms, and companies will change and evolve.

      This blog averages about 10k readers-spiders-etc/month, but I’ll bet that I only have about 100 that truly follow my blog with a weekly persistence. And if I’m lucky, there’s 10 that really like what I’m doing here. What does that say about my social currency, influence, and know how?

      Obviously, I’m not a rockstar… [grin]

      • Four Sides says:

        If I could predict what the internet would be in 10 years, I wouldn’t be leaving comments on blogs and instead be selling small companies for a billion dollars to Facebook!

        I don’t know if blogging will be around for 10 years, but I’m sure digital text will be in some form. When a new technology arises, there is always a way to import old data into the new format. With my blog, I can easily export the posts and I do a backup at least monthly to my local machine. As long as printers exist, I’ll be safe to review my stuff a lifetime from now.

  5. Lyrics for Pitbull’s song, Give Me Everything Tonight

    [Pitbull – Intro]

    Me not working hard?
    Yea right picture that with a kodak
    And better yet, go to times square
    Take a picture of me with a kodak
    Took my life from negative to positive
    And I just want y’all know that
    And tonight, let’s enjoy life

    Pitbull, Nayer, Ne-Yo

    [Ne-Yo / Nayer – Chorus]

    Tonight I will love love you tonight
    Give me everything tonight
    For all we know we might not get tomorrow
    Let’s do it tonight
    I will love love you tonight
    Give me everything tonight
    For all we know we might not get tomorrow
    Lets do it tonight

    Let’s do it tonight

    Grab somebody sexy tell ‘em hey
    Give me everything tonight
    Give me everything tonight
    Give me everything tonight
    Give me everything tonight

    [Pitbull – Pre Chorus]

    Excuse me
    But I might drink a little bit more than I should tonight
    And I might take you home with me if I could tonight
    And I think you should let me cause I look good tonight
    And we might not get tomorrow

    [Ne-Yo / Nayer – Chorus]

    Tonight I will love love you tonight
    Give me everything tonight
    For all we know we might not get tomorrow
    Lets do it tonight
    I will love love you tonight
    Give me everything tonight
    For all we know we might not get tomorrow
    Lets do it tonight
    Lets do it tonight

    Grab somebody sexy tell ‘em hey
    Give me everything tonight
    Give me everything tonight
    Give me everything tonight
    Give me everything tonight

    Excuse me
    But I might drink a little bit more than I should tonight
    And I might take you home with me if I could tonight
    And I think you should let me cause I look good tonight
    And we mïght not get tomorrow

Speak from your heart!

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