Social Savvy: The first 1000 tweets of your business Twitter account
by Stan Faryna
Twitter is all about saying the right things to the right people at the right time in the right way.
character count: 100
I’m not a social media expert. Who is? The rule above is how I measure meaningful online social actions and behavior.
It is also a rule that seems impossible to apply on Twitter because you can’t target defined groups of people and speak to them directly in the most effective voice. That may be the greatest challenge and fail of Twitter.
You’ll start your new business Twitter account with 0 followers. If that makes you feel bad, go to guru.com, post a project for 1000 follows over the course of five days, and pay them $100 on completion. Because what you do on Twitter should not be about the follow count.
Your mission is to relate to, curate, and engage people and groups relevant to the social objective.
character count: 100
Make a list of 100 relevant people with Twitter accounts before making your first tweet. How? You figure that out! Or go home.
The first 1000 tweets should be characterized as follows in the approximate order of priority:
1. Answers to – direct questions, salutations, or issues
2. Retweets and commented retweets of the people relevant to the social objective and speaking in a voice and style consistent with your objectives, brand and attitude
3. Kudos and questions full of curiosity about (or appreciation for) what the relevant are saying
4. Retweets and commented retweets of things that map strongly to the interests of your relevant audience
5. Contests and very special offers
6. Gratitude for a RT, follow or relevant #FF.
7. Relevant chat and salutations
8. Brand and marketing offers
Oh – after throwing down the gauntlet (the first 100 tweets), chill out. Pace yourself. Generally speaking, 100 good tweets/week is fine in the lulls.
Did I miss anything?
word count: 300
01 March 2012
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