Why You Won’t Stop Blogging or Doing Social Media! And other social media DOHs
by Stan Faryna
M.A.S.H. Theme song (1970)
Bill Dorman talks about people dropping out of the social media scene. Bonnie Squires talks about people struggling and not making ends meet. Yomar Lopez hints at the despair and loneliness of not getting enough game and win out of social media. I could go on and on.
It didn’t work for those who have fallen off our radar. Maybe, it didn’t pay the bills. Maybe, they didn’t like it. Maybe, they weren’t having fun. Maybe, life interrupted the ecstasy of the moment. Maybe, the short cuts didn’t work for them?
Have you noticed there seems to be no hard and clear consensus among the social media thought leaders?
But there are a lot of warm fuzzies, good vibrations, and energized empathies going on. What’s up with that!
More importantly, what if it’s just not working for you? All of it!
Even if you have done everything that Marcus Sheridan talks about: you’ve done things, you’re making relationships, you are creating and, yeah, it’s just more suck.
Maybe, what sucks is what your doing. Maybe, it’s the people whose company you keep. Margie Clayman, to illustrate the point, suggests that a lack of community can be a real problem. Maybe, it’s all of the above and other things too.
Regardless of the reasons, if it’s not working out for you, why is it you won’t you stop blogging or doing social media?
Over-selling You to You
1. You are bigger than failure.
You know nothing is easy. You know that you have to work hard at blogging or social media for it to pay off. More importanly, you feel this is something that could work out for you. Eventually.
You will endure. Because, heck yeah, it’s better than mixing coffee drinks at Starbucks. Or putzing around an office – even a corner office where the address, accommodations, and perks are cool.
Blah. Blah. Blah.
The bottom line is that you believe that you are bigger than your present failure. And, perhaps, bigger than the failure of those around you – some of whom were smarter, better writers, and more social than you.
Shame and Humiliation
2. You don’t want to fail.
Quitting a blog or social media in general is nothing less than publicly admitting to failure. That’s worse than simply failing – right?
Failing as a blogger or social media apprentice is failing on the stage. And, honestly, no one knows that you are failing until you quit. And then they can laugh – the same people who will also quit in their own good time.
You won’t give haters the satisfaction. You’ll show them! Hell yeah!
Even though the social media culture seems to embrace failure as unavoidable dues to be paid in service of our future success, no one loves failure and, least of all, their own. Especially, the failure with which we may be presently engaged.
3. You count small wins, twice
Small wins in blogging and social media contribute to a peculiar kind of mass hysteria known to fancy Harvard MBAs as premature optimization.
OMG! @dino_dogan replied to you via Tweet. Or you were mentioned with 10 others in a #FF. Or you got followed by 100 more people this week and now you have, YES- OMG!, 10,000 followers! What happens when I get 100 comments on a blog post?! Party time!
Small wins are something and yet they are often irrelevant to the seemingly impossible criteria that may (or may not) define blogging social media success. Getting paid – in other words.
Small wins are meaningful to the heart, they fuel us, they keep us going. But small wins are easily confused with milestones.
If you can’t put a 6 month schedule on when 60 hours or more per week of blogging, blog reading, and social media are going to pay some bills, you don’t have milestones.
RTs, shares, +1s, and comments rarely put kids through college. More often than not, they don’t even pay for the internet, electric, and food we need to keep on keeping on.
If you are putting more than 40 hours per week into blogging or social media, we’re not talking about a hobby. Let’s be honest about that.
Move On or Move Up
Thanks for bumming me out, Stan.
Yeah, I know, I can bum myself out with the best of the haters. But this is not my intention. And I know for a fact, that you give a whole lotta credit for the intention. Because you’re awesome like that.
It’s time to move on or move up. That’s what I’m sayin’.
Am I moving?
It’s a question that I picked up from McKinsey-ites when I was doing powerpoint and business documents back in the day.
Writes Bonnie Squires:
You’re doing something wrong and you better figure out what it is.
But, regardless of the challenges you face, you are not alone.
Just as Yomar reminds us:
So I’m not trying to bum you or me out.
You do matter.
You are awesome.
You amaze me.
But, awesome aside, are you moving?
John Paul Young, Love Is In The Air
Let’s discover answers together. Brainstorm. Have a conversation. Get real and honest with each other. Make our words count.
It doesn’t have to be here. It can happen across 100 blogs in the next three months. Or 1000. Perhaps, Abigail will lead the think. Or Bill Dorman. Or Gini Dietrich. I think all three need to lead it. And, maybe, another dozen or two.
Just let’s please start beating the bush – as opposed to doing more of the same: beating around the bush.
Maybe, most of us are not in it for the money because we all know there’s no money in it. Not for everyone!
We think what were doing might be about the money because we all like money and it’s an easy answer to throw out there. But, maybe, that’s just a poor excuse for something beautiful.
Why do we need poor excuses for beautiful things like friendship, love, self-discovery, and, yes, just being human?
Can I get an Amen?
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7 February 2012
No fairies were harmed during the writing and publishing of this blog post.